MEET THE SPONSORS
Platinum Sponsors
Goodfarmer is a leading enterprise in China’s fresh food supply chain services sector, driven by its globalised operations and high-efficiency supply chain capabilities, specialising in premium fruits. Founded in 2002, the company harnesses its proprietary brands and industry-leading preservation and ripening technologies to establish a global smart cold-chain network. With 30+ distribution centres across China, Goodfarmer serves over 40,000 supermarkets, community stores, and e-commerce platforms, delivering full-spectrum omni-channel coverage that seamlessly integrates online and offline retail ecosystems.
As a global integrator of premium fruits, Goodfarmer has established strategic partnerships with 270+ plantations and farms across key regions such as the Philippines and Ecuador. Its product portfolio spans bananas, pineapples, fresh durians, blueberries, cherries, frozen durians, and more, ensuring a “quality-first journey” from farm to table.
Guided by its core values of integrity, professionalism, innovation, collaboration and excellence, Goodfarmer, as an industry leader, is committed to delivering safe, nutritious, and delicious fruits to consumers. Through its mission of promoting healthy living, Goodfarmer strives to share joy and well-being with every customer.
Sichuan Langhao Import & Export Group specialises in agricultural product imports and exports and supply chain management. Headquartered in Chengdu Hi-Tech West Zone, Sichuan Province, the company’s core business encompasses agricultural product procurement, processing, international trade and logistics management, with a product portfolio including durians, mangosteens and cherries, as well as Boston lobsters and green coffee beans. Operating processing facilities in Thailand, Chile and Canada, Langhao employs advanced technologies to ensure product quality while maintaining freshness through its proprietary cold chain logistics system. The group highlights its committment to providing Chinese consumers with fresh and safe imported agricultural products, leveraging its robust global network and precision operation management to establish itself as an industry leader, driving the prosperity and sustainable development of global agricultural trade.
Shanghai Pengsheng Industrial Co “nurtures quality” and “delivers freshness”. Established in 2009, Pengsheng began as a premium imported fruit wholesaler before growing into a fully-fledged fruit industry leader, integrating cultivation, R&D, sorting, packaging and sales.
The company specialises in high-quality blueberries (imported/domestic), cherries, stonefruit, table grapes, citrus and frozen durian, delivering freshness from farm to table.
Its flagship Zhiguan blueberries feature a unique branch-preserving harvest method, enhancing shelf-life and flavour. With the slogan “Each one contains 3 grams of sunlight!”, this innovative product line caters to health-conscious consumers, supported by creative packaging like the portable Blue Energy Cup.
Partnering with Richard Hochfeld in the UK, Pengsheng operates overseas procurement centres in the US, Chile, Peru, Australia, New Zealand and South Africa, ensuring access to global premium fruits. Domestically, the company’s 16 wholesale hubs across China – covering key regions like the Yangtze River Delta and Pearl River Delta – enable efficient B2B and B2C distribution.
With decades of industry expertise, the firm prioritises stringent quality control, tailored services and dynamic marketing strategies. From QFG cherries (meeting top-tier standards) to lychees and easy-to-open coconuts, its diversified portfolio meets evolving consumer demands.
Pengsheng continuously refines its operations to build a specialised, efficient and global fruit supply chain, seeking partnerships through trade, brand agency or equity investment.
Rijk Zwaan is a fruit and vegetable breeding company that believes in putting people first, prioritising the well-being and satisfaction of employees, customers and stakeholders by creating a supportive and inclusive culture with the aim of fostering long-term success and a positive societal impact.
Research is at the company’s core. Rijk Zwaan is breeding future-proof varieties in anticipation of climate change and the ever-changing demands of the market. To accelerate the breeding process and ensure high-quality seeds, Rijk Zwaan utilises modern technologies such as AI, digital phenotyping and data-driven breeding, enabling it to breed better, more sustainable varieties with higher yields and natural resistance to plant diseases.
Rijk Zwaan develops high-quality fruit and vegetable varieties for the professional agri-food sector. The company is independent and family-owned, operating in over 100 countries, with more than 30 different crops and over 1,800 varieties.
Every day, millions of people consume fruit and vegetables grown from Rijk Zwaan seeds. The company aims to offer a wide range, whether for high-tech greenhouse, protected cultivation or open-field farming.
Gold Sponsors
Asia Fruit Logistica is the leading continental trade show for Asia’s fresh produce business. It is organised by Global Produce Events (HK), a joint venture company owned by Messe Berlin, organiser of Fruit Logistica, and Fruitnet Media International. Asia Fruit Logistica is co-located with Asiafruit Congress and Asiafruit Business Forum, which are organised by Asia Fruit Logistica’s knowledge partner Asiafruit Magazine. Asia Fruit Logistica covers the entire fresh produce industry value chain and its service support companies, as well as the latest, innovative products and ideas. It offers a totally unique opportunity to develop new business, make new top-level contacts, and gather essential market information on every aspect of the fresh produce trade throughout the entire Asian region.
Fruit Logistica is the world’s biggest trade show for the fresh produce industry and your access to the global market. At Fruit Logistica you can find the complete range of products, services and technical solutions from every part of the value chain. Besides the three main segments Fresh Produce, Machinery & Technology and Logistics, important focus topics include Smart Agri & Greenhouse, Organic-Route and Startup Area. Fruit Logistica’s key strengths are its international character, focused target group approach, and maximum efficiency. It connects you with the industry’s leading players: In 2024 2,770 exhibitors from 94 countries gathered on-site in Berlin with more than 66,000 trade visitors from 145 countries. 85 per cent of international trade visitors are decision-makers.
Joy Wing Mau Fruit Technologies Corporation is a leading platform in the fruit industry that connects global core fruit resources and provides omni-channel professional services. Since its establishment in 1998, Joy Wing Mau has steadfastly pursued its mission of “Better Fruit, Better Life”, while upholding its value of kindness. The company is committed to delivering holistic solutions for clients and driving sustainable development within the fruit industry. Its business encompasses four key areas: variety importation and authorised planting, supply chain services, omni-channel distribution, as well as variety development and brand marketing.
The Fresh Connection is a leading global exporter of fresh fruit and vegetables. Founded almost 30 years ago by Hank Miller, it has offices in the US, South Africa, Australia, Mexico, India, Lebanon and Latin America. Its dedicated and passionate people work with hundreds of similar-thinking growers and vendors to meet its customers’ needs. The Fresh Connection exports to six continents across Asia, the Middle East, South and North America, Central America, Europe, Australia, and New Zealand, with a relentless focus on trust, reputation, integrity and dedication.
Silver Sponsors
The Washington Apple Commission (WAC) is an industry-funded agency of the State of Washington Department of Agriculture and represents the 1,260 apple growers in Washington State, US. WAC conducts promotions in over 25 global markets to drive consumer demand for high quality apples from Washington State, which produces over 95 per cent of US apple export. WAC provides promotional support to international retailers, wholesalers and importers with innovative marketing programmes and activities to grow consumer awareness and brand loyalty. Activities include creating and implementing retail promotions, point of sale communications, consumer advertising and social media outreach.
Bronze Sponsors
Blue Whale is a collective of French growers committed to healthy, sustainable and innovative fruit farming. Specialising in apples, but also producing pears, kiwifruit, plums and table grapes, Blue Whale promotes agricultural expertise and offer delicious, high-quality fruit, grown with care to meet the expectations of consumers around the world.
The International Pomefruit Alliance unites premier growers – Heartland (NZ), CMI Orchards (USA), Montague (Australia), Fruitways (South Africa), San Clemente (Argentina), VOG and VIP (Italy) – to shape the future of apples and pears. Together, the alliance scouts, tests and launches top-performing varieties, driving global success for growers and variety owners alike.
Tomra Food, a division of Tomra Group, designs and manufactures advanced, sensor-based sorting and grading solutions for the fresh and processed food industries. Building on the legacies of BBC Technologies and Compac Sorting Equipment, Tomra Food’s technology ensures operational efficiency, maximising food safety and minimising food loss.
Vanguard Group International, since 1991, leads in vertically-integrated farming and global produce distribution under the Vanguard Fresh brand. Specialising in high-quality, market-tailored fruits since 2016, the company’s success stems from advanced techniques, grower partnerships and market insights, operating across Asia, Europe and South America, ensuring precision, excellence and global availability.
Zespri is one of the world’s most successful horticulture marketing companies and the Zespri brand is recognized as the world leader in premium quality kiwifruit. Based in Mount Maunganui, New Zealand, we are 100 per cent owned by current or past kiwifruit growers. Zespri manages kiwifruit innovation, supply and distribution management and marketing of Zespri Sungold, Zespri Green, Zespri Organic, Zespri Gold and Zespri Sweet Green kiwifruit.
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