MEET THE SPONSORS
Platinum Sponsors
Goodfarmer is a leading enterprise in China’s fresh food supply chain services sector, driven by its globalised operations and high-efficiency supply chain capabilities, specialising in premium fruits. Founded in 2002, the company harnesses its proprietary brands and industry-leading preservation and ripening technologies to establish a global smart cold-chain network. With 30+ distribution centres across China, Goodfarmer serves over 40,000 supermarkets, community stores, and e-commerce platforms, delivering full-spectrum omni-channel coverage that seamlessly integrates online and offline retail ecosystems.
As a global integrator of premium fruits, Goodfarmer has established strategic partnerships with 270+ plantations and farms across key regions such as the Philippines and Ecuador. Its product portfolio spans bananas, pineapples, fresh durians, blueberries, cherries, frozen durians, and more, ensuring a “quality-first journey” from farm to table.
Guided by its core values of integrity, professionalism, innovation, collaboration and excellence, Goodfarmer, as an industry leader, is committed to delivering safe, nutritious, and delicious fruits to consumers. Through its mission of promoting healthy living, Goodfarmer strives to share joy and well-being with every customer.
Rijk Zwaan is a global fruit and vegetable breeding company dedicated to developing high-quality vegetable and fruit varieties for the professional agri-food sector. Founded in the Netherlands in 1924, the family-owned company operates in more than 100 countries and supplies growers worldwide with innovative seed solutions.
With a portfolio covering more than 30 crops and over 2,000 varieties, Rijk Zwaan helps partners meet the challenges of modern food production while creating opportunities for sustainable growth. Research and innovation are at the heart of Rijk Zwaan’s activities. The company combines extensive market knowledge with advanced breeding technologies, including artificial intelligence, digital phenotyping, and data-driven breeding, to develop future-proof varieties that offer higher yields, improved quality, and natural disease resistances.
Beyond innovation, Rijk Zwaan is known for its people-first culture. The company believes that long-term success is built on strong partnerships with employees, growers, retailers, processors, and other value chain partners.
Gold Sponsors
Asia Fruit Logistica is the leading continental trade show for Asia’s fresh produce business. It is organised by Global Produce Events (HK), a joint venture company owned by Messe Berlin, organiser of Fruit Logistica, and Fruitnet Media International, publisher of Asiafruit Magazine. Asia Fruit Logistica is co-located with Asiafruit Knowledge Centre, which is organised by Asia Fruit Logistica’s Knowledge Partner Asiafruit Magazine. Asia Fruit Logistica covers the entire fresh produce industry value chain and its service support companies, as well as the latest, innovative products and ideas. It offers a unique opportunity to develop new business, make new top-level contacts, and gather essential market information on every aspect of the fresh produce trade throughout the entire Asian region.
Fruit Logistica is the world’s biggest trade show for the fresh produce industry and your access to the global market. At Fruit Logistica you can find the complete range of products, services and technical solutions from every part of the value chain. Besides the three main segments – Fresh Produce, Machinery & Technology and Logistics – important focus topics include Smart Agri & Greenhouse, Organic-Route and Startup Area. Fruit Logistica’s key strengths are its international character, focused target group approach, and maximum efficiency. It connects you with the industry’s leading players: In 2026, over 2,500 exhibitors from more than 90 countries gathered on-site in Berlin with around 90,000 trade visitors from 151 countries.
Joy Wing Mau Fruit Technologies Corporation Limited (JWM) is a leading platform company in the fruit industry that connects global core fruit resources and provides all-channel professional services. Since its establishment in 1998, JWM has steadfastly pursued its mission of “Better Fruit, Better Life”. The company is committed to delivering holistic solutions for clients and driving sustainable development within the fruit industry. Its business encompasses four key areas: variety importation and authorised planting, supply chain services, all-channel distribution, as well as variety development and marketing.
Cultivated on Philpack’s historic, century-old plantation in Bukidnon, Philippines, S&W Sweet 16 and S&W Deluxe pineapples benefit from a hundred years of agricultural excellence. This enduring heritage and deep-rooted farming expertise not only anchor the brand’s stringent quality control and expanding market success, but also continue to nurture families and local communities. Blessed with the ideal balance of sunshine and rainfall on Bukidnon’s verdant plateaus, each pineapple is carefully nurtured by multi-generational experts using modern, sustainable farming methods. Every single fruit is hand-picked, rigorously inspected and carefully packed on the exact same day to preserve its natural goodness.
The Fresh Connection is a leading global fresh produce company specialising in the sourcing, marketing, and export of premium fresh fruits and vegetables. Founded over 30 years ago by Hank Miller, the company has built a worldwide network with offices in the US, South Africa, Australia, Mexico, Lebanon, and Latin America. Working in partnership with hundreds of trusted growers and suppliers, it serves customers across six continents, delivering tailored sourcing solutions around year-round supply to markets throughout Asia, the Middle East, Europe, North and South America, Australia, New Zealand and Africa. The Fresh Connection is committed to creating lasting value for its customers, suppliers, and partners around the world.
Silver Sponsors
BranchCrown is Pengsheng Group’s premium fresh fruit brand dedicated to the high-end blueberry market. With over 3,500ha planted across three premier blueberry-growing regions in Yunnan, Peru, and Northern China, BranchCrown ensures a stable, year-round supply through complementary climates across hemispheres. Through smart agriculture, precision cultivation and end-to-end traceability, BranchCrown produces blueberries with a rich natural bloom, crisp texture, and exceptional flavour. Certified to GlobalGAP standards, it markets over 40mn packs annually across China and international markets.
The Washington Apple Commission (WAC) is an industry-funded agency of the State of Washington Department of Agriculture and represents the 1,260 apple growers in Washington State, US. WAC conducts promotions in over 25 global markets to drive consumer demand for high quality apples from Washington State, which produces over 95 per cent of US apple export. WAC provides promotional support to international retailers, wholesalers and importers with innovative marketing programmes and activities to grow consumer awareness and brand loyalty. Activities include creating and implementing retail promotions, point of sale communications, consumer advertising and social media outreach.
Bronze Sponsors
Blue Whale is a collective of French growers committed to healthy, sustainable and innovative fruit farming. Specialising in apples, but also producing pears, kiwifruit, plums and table grapes, Blue Whale promotes agricultural expertise and offer delicious, high-quality fruit, grown with care to meet the expectations of consumers around the world.
CMI Orchards is one of the Pacific Northwest’s largest growers, shippers, and packers of premium quality conventional and organic apples, pears, and cherries. Based in Wenatchee, WA, CMI Orchards delivers outstanding fruit across the US and exports to over 60 countries worldwide.
Tomra Food is a global leader in sensor-based sorting and grading solutions, helping growers, packers, and processors maximise yield, improve quality, and reduce food waste. Combining advanced technology, data insights, and automation, Tomra supports fresh and processed food industries worldwide, delivering highly consistent results, operational efficiency, and sustainable outcomes.
Wonderful Citrus is the leading integrated grower, shipper and packer of fresh citrus in North America and across the globe. We harvest a full citrus portfolio, including consumer brands such as Wonderful Halos Mandarins, Wonderful Seedless Lemons, and Wonderful Sweet Grapefruit from Texas. With 75 years of citrus expertise, no one knows and grows citrus like us.
Zespri is one of the world’s most successful horticulture marketing companies. The Zespri brand is recognised as the world leader in premium quality kiwifruit. Based in Mount Maunganui, New Zealand, it is 100 per cent-owned by current or past kiwifruit growers, and employs approximately 450 people in New Zealand, Asia, Europe and the Americas.
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