The outlook for citrus in unpredictable times

The annual online event for the global citrus business, brought to you by the World Citrus Organisation and Fruitnet Media International, looks at major developments and future challenges in the global citrus market.

(All times are CET)




  • Chris White, Fruitnet Media International



Session 1

The big picture: Production forecasts and market analysis for the citrus business



Presentation of the 2022 Northern Hemisphere citrus forecast.

  • Philippe Binard, World Citrus Organisation
  • Gil Kaufman, World Citrus Organisation



Analysis of the current global citrus market and Northern Hemispheres production season.

  • Eric Imbert, CIRAD



Session 2

Testing the resilience of the citrus market


Navigating global citrus logistics in turbulent times.

  • Richard Bright, Reefer Trends



Panel discussion  – How to curtail crisis and ensure the survival of today’s citrus business.

  • Linda Cunningham, Classic Harvest
  • Marta Bentancur, Uruguay Fruits
  • Rafael Llerena, Easyfresh Logistics
  • Anya Jaworski, San Miguel



Session 3

Ways to nurture the environment and health for citrus development


Nutritional composition and health benefits of world citrus – a comprehensive new study

  • Claudie Dhyique-Mayer, CIRAD



Health and nutrition: the key to unlocking citrus demand.

  • Dr Rosa Walsh, Florida Department of Citrus



The power of promotion: Lessons from the ‘Welcome to the Lemon Age’ marketing campaign.

  • Oscar Mozún, Tactics



A more sustainable approach to water management: GlobalGAP Spring Certification explained.

  • Helen Prosdocini, GlobalGAP




Closing remarks

  • Chris White, Fruitnet Media International