TIME FOR A FRESH LOOK AT CITRUS

 

Unlock the potential of fresh citrus

Join leading growers, marketers, and retailers to discuss brand new ways to market fresh citrus
5&6 November 2024, City of Arts & Sciences, Valencia

OVERVIEW

Fruitnet Citrus Congress 2024 comes to the beautiful city of Valencia for the first time. Join leading players from across the global fresh citrus business to share ideas and insight about how to boost consumption in a stagnant market. Fruitnet believes there is plenty of potential to increase demand through varietal innovation, quality improvements and the right consumer messaging. Our conference programme focuses on finding common strategies to help the sector to grow profitably.

HEADLINE STAGE

Session 1: The citrus consumption challenge

There is big potential in citrus. But consumption is flat. What are the new ways to sell to tomorrow’s consumers? And how can the supply chain become more profitable? 

Session 2: More citrus? Better health

Easy peelers and oranges are Europe’s favourite fruits after apples. But citrus is behind other fruit categories on health messaging and nutritional research. We look at what the berry, avocado, and kiwifruit sectors get right. Can they teach us to communicate more effectively? 

Session 3: Brand stories

A powerful brand is the key to connecting with consumers. It stands out on the shelf and can help companies push into new export markets. Is there more space for citrus brands in European supermarkets and beyond? 

Session 4: Where next for Spanish citrus?

Spain faces major challenges in citrus – it cannot compete on price with cheaper imports, while climate change and water availability are impacting production. We discuss how investments in varietal innovation, quality and service can help deliver profitable growth in the future.

SUSTAINABILITY STAGE

This stage features individual presentations looking at how new developments in breeding, post-harvest and packaging technology help companies sustainably to extend shelf-life, cut waste, and grow profits.