News & Analysis | Fruitnet Citrus Congress · 24-25 NOVEMBER 2026, VALENCIA

Nadorcott Spain sets citrus sustainability first

Mandarin becomes first citrus variety to fully measure its carbon inventory, showing a net positive balance of 1.33mn tonnes of CO₂ across 12 seasons

Sunkist gears up for strong California citrus campaign
The California cooperative is entering the new citrus season with strong crop availability and the launch of its Sunkist Produce Academy at IFPA
Smooth and sustainable: Innocent’s green fund for growers
Nina Pullman hears from Mario Diaz Marcos, the sustainability manager at Innocent Drinks, about the smoothie brand’s planet-friendly fund for growers
Spain’s January-July imports climb in volume and value
Country imported 2.87mn tonnes of fresh produce in the first seven months, with rising tomato and pepper volumes drawing concern from Fepex
A consumer-centric approach drives fresh produce marketing success
Opportunities abound for marketers meeting consumer trends across emotional connection, digitalisation and health and wellness
Limón de España brand to feature on Don Simón lemonade
This is the first time the trademark is being used to denote that the product is made exclusively from Spanish lemons
UK eyes Zimbabwe fresh produce opportunities
A government-funded trade mission is bringing UK fresh produce buyers face-to-face with Zimbabwean growers

Gonçalo Santos Andrade discusses the growth of the country’s fresh produce sector and the role Portugal Fresh plays in its success