A Royal shake-up

For an island that prides itself on having produced the first new potatoes of the British season for more than a century, the concept of tradition is a crucial aspect of Jersey’s marketing profile. However, while trying to promote the heritage of the brand the Jersey Royal industry has experienced a dramatic shake-up over the last year. And with some unexpected weather conditions, this will be an important season for Jersey’s most prized crop. Elspeth Waters reports.