Agrovista, which will make its debut at this year’s Fruit Focus at East Malling, will be offering visitors to its stand the chance to win an ecorider ATV.

Elsewhere on its stand Agrovista will be promoting its specialist fruit agronomy service and bespoke nutrition programmes.

“The fruit market is relatively new for Agrovista but the business sits alongside other divisions within the company, such as specialist vegetable services, the amenity services, the arable business and agrogate, the professional business service,” said Nick Rainsley, Agrovista’s marketing manager.

Rainsley added that the firm has been ‘pleasantly surprised’ by the welcome it had had from growers in the sector.