Aldi directs online shoppers to British produce

Aldi has introduced a ‘Best of British’ section to its website in a bid to help shoppers support British businesses.

The UK’s fourth-largest supermarket’s new dedicated webpage includes a wide selection of groceries, ranging from fresh produce to everyday essentials, and can be found at groceries.aldi.co.uk.

Last year, over 80 per cent of Aldi’s sales came from British suppliers, with the supermarket being the market leader in sales of fresh British fruit and veg.

Aldi works with around 5,000 suppliers across the UK and has been ranked as the best supermarket for conducting relationships fairly and in good faith for a record 10 years in the GSCOP annual survey.

Julie Ashfield, managing director of buying at Aldi UK, said: “Our Best of British webpage aims to give our customers the chance to navigate British products more easily whilst supporting the thousands of local suppliers that we work with.

“We are proud to champion so many British suppliers and they are at the heart of our success, allowing us to offer our customers great British quality at the best possible prices.”