Aldi steps up healthy eating programme to reach an extra 1m children by 2024
Aldi, in partnership with Team GB and ParalympicsGB, is ramping up its Get Set to Eat Fresh programme in a bid to educate an extra one million children about affordable healthy eating by the end of 2024.
Get Set to Eat Fresh is a nationwide education programme designed to help young people aged 5-14 years develop the skills required to cook nutritious, low-cost meals.
The new target will significantly increase the scale of the programme, which has so far engaged more than two million children since its launch in 2015, at a time when it is more important than ever to support young people and families to make affordable, healthy choices.
Within the next two years, Aldi will be increasing its number of school partners; as part of the programme, Team GB and ParalympicsGB athletes will get involved in creating school resources and visiting schools to share their tips on making quick, healthy meals on a budget. Diver Jack Laugher and Paralympic rower Lauren Rowles have recently helped create resources for the current campaign.
The UK’s fifth-largest supermarket will also be expanding its library of online resources for teachers and families, helping to build children’s understanding and love of nutritious food.
Liz Fox, corporate responsibility director at Aldi, said: “Making healthy, great quality food accessible to everyone has always been at the heart of Aldi. With the help of our partners Team GB and ParalympicsGB, we want to help more children learn vital cooking skills and inspire them with ideas for nutritious meals that don’t cost a fortune.”
Andy Anson, CEO at Team GB, said: “The Get Set to Eat Fresh programme has been a great way to engage and inspire young people around the topic of preparing and eating fresh and healthy food. The current cost of living is putting a major squeeze on families and so helping more children to cook healthy food within a budget has never been more important.”
Mike Sharrock, CEO at ParalympicsGB, said: “Our athletes are passionate about helping to inspire the next generation, to get involved in sports, live healthier lives and to fulfil their ambitions. Through our network, we can ensure the Get Set To Eat Fresh programme is truly inclusive.”
The Get Set family of programmes were originally created as the official London 2012 education programme, to use the Olympic and Paralympic Games to inspire a generation of young people, with Get Set to Eat Fresh started as part of Team GB and Aldi’s partnership in 2015.