Aldi creates new page after research suggested consumers always buy the same produce

Aldi has created a series of recipes to inspire consumers to eat a wider range of fresh produce.

Aldi has created produce-rich recipes

Aldi has created produce-rich recipes

The move comes after the discounter carried out a consumer poll that revealed a quarter (24 per cent) of Brits buy the same produce items every week.

Aldi has added a special recipe page to its website that will be added to throughout the year, in an attempt to ”help shoppers break out of their comfort zones”. It includes creations such as soy-baked aubergines and kale, leek, and sweetcorn pancakes.

The poll of 2,000 UK adults showed that nearly half of adults (43 per cent) said they feel they are ‘stuck in a rut’ when it comes to thinking of more exciting recipes for mealtimes.

Buying the same produce week after week was put down to a ‘force of habit’ for many (37 per cent), with 35 per cent saying they are simply more comfortable cooking with familiar items. 

The research also revealed how nearly seven in 10 (68 per cent) will always buy bananas and potatoes, with more than half (55 per cent) saying they always ensure apples and onions are in their basket.

Meanwhile butternut squash, pomegranate, and aubergines are at the bottom of the list, with things like kale, asparagus, avocados and cherries also featuring low down.

Julie Ashfield, managing director of buying at Aldi, said: “It is easy to get stuck in a rut when it comes to our regular food shop, which is why many people choose to opt for the same produce time and time again.

“At Aldi we are all about making healthy and varied diets affordable for all, with a large range of high-quality produce available in our stores at the lowest possible prices.

“With our simple and low-cost recipes, we hope to inspire customers to change up their usual 5 A Day, whilst also incorporating a number of home-grown produce into their meals.”