Discounter will offer £3.30 ‘Magic Bags’ that contain at least £10 of groceries
Aldi has stepped up its battle against food waste by partnering with surplus food app Too Good To Go.
The discounter is trialling the app in seven stores across the north east of England, offering its customers food at lower prices.
Under the scheme, products that are damaged or approaching their use-by date are collated into ‘Magic Bags’, which customers can buy for £3.30 each via the Too Good To Go app, before collecting them from the store.
The exact contents of each bag are a surprise until they are collected, but each one will contain at least £10 worth of groceries.
Liz Fox, corporate responsibility director at Aldi UK, said: “Tackling food waste has never been more important, both for the sake of the planet and to support people looking for the best possible value on their groceries.
“This trial will show us whether Too Good To Go can help us make better use of food that is nearing the end of its life while also giving customers the chance to enjoy our products at even more amazing prices than usual.”
The five-week trial began on 25 July and is part of Aldi’s commitment to cut food waste by 20 per cent by 2025 and halve it by 2030. The strategy includes a nationwide food donations programme that redistributes surplus food to local charities and community organisations.
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