Arbor sprout campaign wins Re:fresh acclaim

The Ferrero Rocher ‘Ambassador’ advertising campaign

The Prophet Marketing Campaign of the Year award went to Arbor for its successful British sprouts campaign ‘Learn to Love a Sprout’. When Arbor was approached with what many would class as the unenviable task of inspiring UK consumers to eat more sprouts, it came up with an uncomplicated, yet creative solution.

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