Asda blueberries

Asda has launched what it claims is the first 100 per cent recyclable blueberry punnet, allowing customers to recycle the punnets and film as a whole, without removing the lid.

The new and sustainable punnets have been designed so customers can’t remove the film lid, which means the whole tray can be recycled together. It said the move will now mean 5.5 million lids per year will be recycled along with the tray.

The retailer plans to trial the format across several other fresh produce lines, including grapes and tomatoes, to help make recycling easier for customers and save around 110 million lids per year.

In July, the Asda 1000 survey found that 94 per cent of customers said they felt personally responsible for recycling, indicating that sustainability is still top of consumers' minds.

Fiona Dobson, Asda’s own-brand packaging development manager, said: “We are continuing to work hard to look at innovative solutions to help our customers on the journey to use less and recycle more. We know it’s something they and our colleagues are really passionate about.

'This latest move to help make recycling easier for our customers is another important step on our journey as a retailer to make all our own-brand packaging, whatever material, 100 per cent recyclable by 2025.”

Asda customers can now purchase the 100 per cent recyclable blueberry punnets in store and online, while the trial on the other fresh produce lines will begin later in the year.