Fresh produce aisle among those to receive feature lighting and neon signage
Asda has marked Yorkshire Day by unveiling a major store investment programme in its home county, as part of an ongoing strategy to enhance the in-store experience for customers.
The supermarket, which is celebrating its 60th anniversary this year, is investing £7.2 million to upgrade stores in Kingswood, Harrogate, York, Pudsey and Keighley by the end of 2025.
Each store included in the programme will receive full shop floor refurbishments, including a simpler and more intuitive layout, as well as new feature lighting and neon signage designed to modernise the space and enhance the shopping experience for customers.
An additional £4.6mn will also be invested in two stores in the surrounding area—Grimsby and Stockton—with the retailer aiming to extend the programme to more UK locations next year.
Work will begin in most stores in September and is expected to take around seven weeks per store. All stores will remain open as usual for customers throughout the duration of the work.
Liz Evans, chief commercial officer for retail and non-food, said: “We’re proud to continue investing in the communities we serve – especially in Yorkshire, where our story began 60 years ago.
“Following the successful refurbishment of our Pilsworth store earlier this year, we’re pleased to share our plans to modernise these Yorkshire stores and further enhance the shopping experience.”
The upgrades follow the transformation of Asda’s Pilsworth store in Bury, which reopened in March after a £2mn investment. Asda said it has received overwhelmingly positive feedback from customers.
