Dutch mushroom supplier Banken Champignons BV has introduced a new product to the European retail market - the Mushroom Secrets range. The company launched its new range, which at the moment consists of two prepared meal packs entitled ‘Fresh Shii-take Soup’ and ‘Fresh Oyster Mushroom Wok Dish’, at Fruit Logistica and received a lot of interest for the packs.
The packs contain the fresh ingredients to make its description, and Banken Champignons’ stand included a chef’s station, where the Fresh Shii-take Soup was made on the spot from the pack for delegates.
Marketing and new product development manager for the company Bas Toonen told FPJ that both the new range and the stand design had been a success. “This is the start of an entire line of mushroom dishes, plus a limited edition offer which will focus on highly seasonal mushroom types,” he said. “We are well experienced in supplying different types of mushrooms to the foodservice industry in the UK, and we would like to bring cooking possibilities with specialty mushrooms to the retail market. We believe that the Mushroom Secrets range could do well in UK supermarkets.
“The range has the wow factor, but they are still very simple for the consumer to make.
“The reaction at the show has been amazing and now we are ready to approach retail markets through Europe.”
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