Berry supplier has announced Delfi Brea is the company’s brand ambassador for 2026 as part of a wider strategy to connect with health-conscious consumers
Berry supplier BerryWorld has announced the world’s top Padel player Delfi Brea as the company’s brand ambassador for 2026.
Argentinian player Brea, who co-holds the women’s number one title along with Gemma Triay, won nine titles in the world’s fastest growing sport during the last year, a feat which saw her top the world rankings.
Speaking about the tie-up, she said: “This partnership feels very natural to me because fresh berries are already part of my everyday life. I’m always looking for clean, nutritious options, and this is something I truly enjoy every day.”
A popular racket sport seen as a combination of squash and tennis, Padel is seeing explosive global growth with over 35 million active players across more than 165 countries.
At the same time, berry consumption continues to rise worldwide, driven by investment in genetics and improved flavour, as well as a growing trend for healthy eating and convenient snacking.
“We see a real opportunity for fresh berries to play a bigger role in consumers’ diets globally, especially within the health and sports space,” said BerryWorld marketing and communications director, Charlotte Knowles.
”We believe Delfi can help us connect with the health-conscious and the health-curious consumer in an authentic and meaningful way. She embodies resilience and hard work and is an inspiring female role model for younger generations. She is a perfect fit for our brand.”
The collaboration with Brea comes as BerryWorld shifts towards a broader commitment to promoting health in 2026.
