Thousands of children leapt aboard the British Potato Council’s promotional vehicle to take part in fun and educational potato-based activities at the Abingdon Children’s Food Festival last week.
BPC marketing manager, Kathryn Race, paid tribute to the enthusiasm of the children and parents who visited the BPC stand, many of whom she said away recipe details to try at home as part of the campaign to get them to ‘challenge potatoes to give them more.’
“We have long been concerned over how little exposure some children have to how things grow and where food comes from,” Race explained.
“At the BPC we’ve been spurred on by the success of our own primary schools project ‘Grow Your Own Potatoes’, which combines theory with hands-on activity as children take responsibility for growing their own potato plants and learning about the potato’s role in a healthy balanced diet.”
The festival also featured top celebrity chefs, including patrons Raymond
Blanc and Sophie Grigson as well as Prue Leith, Antonio Carluccio and Nora
Sands from the TV programme Jamie’s School Dinners.
There were numerous hands-on activities to educate children about food, where it comes from and that cooking can be exciting. The event included ‘field to fork’ marquees, demonstrations of tastes from around the world, and the opportunity to see farm animals and machinery.
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