Bramley Apple Pie Week has begun as the top-fruit trade hopes for an upturn in sales of the fruit.
Bramley Apple Pie Week 2011 began today and runs until Sunday. The promotional push is an opportunity for catering companies, manufacturers and retailers to “celebrate the world’s best cooking apple”.
The Bramley Campaign is encouraging the entire supply chain to get involved from promotions in store or Bramley Apple Pie dishes on the menu.
The campaign said in a statement: “Bramley Apple Pie Week is a celebration of this popular and traditional dessert at the onset of autumn, when everyone is looking to return to comforting classic food.
“Only grown in the UK, the Bramley apple has long been recognised as the best apple for cooking, as it combines a moist, light texture with outstanding tangy flavour after cooking. Bramley’s low sugar to acid ratio compared with other apples is chiefly responsible for the unrivalled flavour and these attributes result in dishes made with Bramley being in a class of their own.”
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