UK potato supplier Branston has announced that Richard Fell has joined the prepared team as managing director, to facilitate the company’s growth plans.
This appointment supports Branston’s planned investment of £12m to expand its prep factory, in order to provide more capacity to meet the increasing customer demand.
The new venture will allow the company to introduce new technologies and capabilities, as well as a protein plant that will extract vegan protein from waste potatoes, creating a whole new product range and customer base, Branston said.
James Truscott, managing director at Branston, said: 'This investment will support our business growth plans and give us the ability to not only expand our prep business, but also develop new products and customers, enabling us to grow our workforce throughout 2021 and beyond.
“We have appointed Richard to lead this priority area for Branston, which is a new position within the business. He will be working closely with myself, our executive board and the wider prepared team throughout our period of expansion. Richard has a wide range of skills and experience and we are excited to welcome him on board.”
Fell has more than 22 years of high-level management experience in chilled food, bakery and milling businesses. He has a wide range of skills and extensive expertise having held previous positions at Rank Hovis Milling, Premier Foods and Princes Limited.
Commenting on his new role, Fell said: “I’m really pleased to be joining the Branston executive board, it’s a huge privilege and such an exciting time for the business. I look forward to sharing my experience with the team and being a part of its new journey.”
Branston is one of the UK’s leading suppliers of potatoes – supporting UK retailers and wholesalers nationwide - as well as providing seed for potato growers.