Budgens shows promise for UK fruit

Budgens Red Tractor campaign launch, seated on tractor: Tim Bennett, NFU president; standing, from left to right Barry Williams, MBL trading director, David Clarke, chief executive, Assured Food Standards, and David Sleath, sales director, Massey Ferguson

Budgens has become the first retailer to back the new Red Tractor promise campaign with the first messages going out on strawberries and raspberries.

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