Campari has other cocktail tomato varieties on the rocks

Retailers need a bona fide leader, not an apprentice, to drive sales of their tomato categories, said the Campari Marketing Group at PMA in Atlanta. And Campari is trumping all others in the US market.

You have now reached your article limit

Already a registered user or member? SIGN IN HERE

To continue reading, register today for free access Register now

 

Five reasons to register today

Fruitnet promo

  • Access selection of articles from our industry-leading magazines
  • Regular newsletters to keep you on top of key developments
  • Bookmark and retrieve your favourite articles
  • Comment on stories and share your opinions
  • Find out about special publications and events

 

Already a registered user or member? SIGN IN HERE