Capespan has launched its Cape Apple New Season marketing campaign with radio and media campaign entitled - Fresh from the Sun.
Selected radio stations across the country will be broadcasting a 30-second radio advert, which will be highlighting that Cape new season apples are in plentiful supply for the coming weeks.
Capespan’s procurement director Martin Dunnett said: “Our radio campaign will be backed up with a range of additional media activities featuring advertorial and PR in the national press, as well as our Cape marquee on display at a number of shopping malls and shows around the country.”
The company will also be targeting audiences around the country with its stand at county shows during June and July. Dunnett added: “Members of the Capespan staff along with the Cape lovelies, will be interviewing the visitors to the show and discussing the benefits of fresh fruit and in particular, Cape fruit. This year’s Cape apple crop is again offering excellent quality with full availability.”
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