Now in its ninth year, the promotional vehicle continues to drive the group’s sustainability message

Fruit marketer Chiquita says a total of seven branded double-decker buses will bring brightness and cleaner air to parts of London this summer.

The recurring outdoor advertising has become an iconic feature of the UK capital’s streets since it was first rolled out back in 2015.

From the beginning of July to mid-August, for the ninth consecutive year, the full-electric buses will carry Chiquita’s signature yellow-and-blue branding along major transportation routes in the centre of the city, where pollution levels caused by road traffic have historically been high.

According to Chiquita, the CO2-neutral vehicles are designed to showcase the company’s commitment to fighting climate change, by promoting the environmental and societal benefits of public transportation while highlighting the brand’s superior taste and quality, and encouraging healthy living.

“Chiquita is so excited to be back on the bustling streets of London, embracing the tenets of sustainability as we forge ahead on our journey towards climate solution,” said Peter Stedman, Chiquita’s director of sustainability.

“We remain unwavering in our mission to a sustainable tomorrow, and these bright buses will continue to help consumers to build an environmentally-friendly future.” 

John Cockle, the group’s sales and market director for UK and Ireland, added: “Chiquita is devoted to sustainability, not only in its everyday brand initiatives, but also with its partnerships. When consumers see the London buses once again this summer, we hope that they recognise the mission behind our esteemed Blue Sticker, and our rich heritage and commitment to forging a sustainable future.”

The initiative coincides with the recent launch of a global campaign called It Peels So Good, which aims to make an emotional connection with consumers by highlighting Chiquita’s history and future plans.