The Flower Council of Holland's flower for September is the Chrysanthemum indicum 'Kiev', a bloom commonly used in different cultures as a symbol of communication.
In Russia, for instance, the bloom is popular on Women's Day, in Japan the Chrysanthemum is a sign of longevity and in the Netherlands a red Chrysanthemum symbolises love.
The cultivation of Chrysanthemum stretches back many years, first arriving in the Netherlands at the end of the seventeenth century. 'Kiev' in particular, has many qualities that impress consumers - it is the first disbudded red pompom, and the diameter of its flower head can measure up to 7.5cm. The flower also has double ray-florets that give it a full look and ensure a semi-spherical form.
Due to extensive growth in production, a larger demand has emerged, making Chrysanthemums the most important cut flower in the Netherlands after the rose, in terms of sales and cultivated area.
Improvements in quality resulting from improved growing methods and the launch of new varieties have expanded the Chrysanthemum sector and adding the development of markets in countries such as Russia, supply reached 161,000 stems in 2002.
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