FPJ understands that the commercial director of Kanes Foods, Jeremy Folkard, has been killed in a car crash.
Folkard had been at the business since 1999, joining from Sainsbury's, where he'd spent eight years as a category buyer.
Evesham-based Kanes Foods makes ready to eat salads, prepared vegetables and stir fry vegetable mixes.
The business was contacted for comment, but didn't respond.