Corn-on-the-go

Despite the significant effort undertaken to promote the benefits of 5 A DAY, consumption of fresh produce, especially vegetables, has not seen the kind of invigoration the industry would like. However, according to one company, it is not just a question of preaching to the unconverted: you have to know your market and make the process of healthy living easy and enjoyable, then the rewards for all will be plentiful. Elspeth Waters reports.