The SPA 720 unit is equipped to label all of C&C's shrink-wrapped whole product and cucumber portions.

C&C is using the system to print and apply generic labels specific to a particular chain of supermarkets, and the labels incorporate both variable data and barcodes.

A spokesperson for the cucumber grower said: 'We particularly looked for a machine that could perform the dual functions of printing and applying within a single operation. The Sessions SPA 720 is precisely what we required and we are delighted with its performance. Although our output varies from day to day, the machine allows us to label an entire day's orders without any problems.' The SPA 720 Print and Apply labeller is a versatile thermal transfer or direct thermal printer with the capability of dispensing self-adhesive labels for accurate placement on many different types of product.