Supermarket kicks off new year with a fresh round of price reductions

Berries are among more than 150 items to be discounted in a new price-cutting round at Tesco.

Tesco is cutting prices

Tesco is cutting prices

The supermarket has lowered the price of the everyday products by an average of 12.5 per cent to help shoppers reduce the cost of their weekly shop.

Tesco said it has focused on products that families put in their trolleys week in week out, spanning fresh fruit and veg as well as cupboard staples like coffee, bolognese sauce and cereal.

The price cuts include 227g of strawberries, down 30p to £2; 250g of blueberries, down 35p to £2.65; a large pineapple, down 50p to £1.30; and 180g of sugarsnap peas, down 20p to £1.10.

Group chief commercial officer Ashwin Prasad said: “After the expense of Christmas, January can really stretch family budgets and families are looking for great value more than at any other time. By focusing our price cuts on truly popular items, customers will find it’s even easier to spend less at Tesco.”