Down in the farm shop

The public’s new-found appetite for better taste, better choice and higher nutritional value is being coupled with a desire for readily available organic food. But what does this mean for the original purveyors of fresh fruit and vegetables straight from the field, the roadside farm shop? Can the huge opportunities created by consumer demand be properly exploited, or has the tide turned too quickly for producers to take commercial advantage in this increasingly competitive market? Serena Shores reports.