The campaign will encourage shoppers to purchase all the main UK plum varieties such as Victoria, Opal and Marjorie Seedling.
Victoria is the most commonly grown and popular plum variety in the UK. Opal is harvested from mid-July, Victoria peaks in mid-August and Marjorie Seedling is available from September into October.
All major supermarkets will be stocking UK plums in support of the NFU promotion and consumers can tell by the Little Red Tractor logo that fruit is from UK orchards.
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