Firm specialises in regenerative solutions to help boost soil health
UK regenerative agri-tech firm Re-Genus has hired former Defra secrectary of state George Eustice as a special adviser to its board.
Re-genus develops fungi-rich, nature-based crop nutrition to support soil health and crop resilience, and the company said Eustice will bring extensive experience in agricultural policy and environmental stewardship to support its mission to help farmers improve soil health and productivity across the UK and internationally.
Eustice, who played a central role in shaping the UK’s agricultural landscape during his time in government, has long advocated for sustainable land use, biodiversity, and soil health.
Re-Genus said Eustice’s appointment reflects the company’s commitment to pairing science-led innovation with practical, policy-informed solutions for farmers and rural communities. Its evidence-based programme, including on-farm validation such as soil diagnostics, crop rotation modelling, and carbon tracking, focuses on nutrient use efficiency, soil biology, and reduced environmental impact.
“We are honoured to welcome George to Re-Genus,” said Katie Critchlow, CEO of Re-Genus. “His deep understanding of the sector and passion for regenerative farming will be invaluable as we scale our work. George’s insights will help ensure our approach is scientifically robust and grounded in the realities of farming life.”
As special adviser, Eustice will work with the board and executive team on strategic direction, engagement with stakeholders across the agricultural and environmental sectors, and outreach to policymakers and farming communities.
Eustice said: “Regenerative agriculture offers a pathway to a more resilient, nature-positive food system, and soil health is at the heart of that approach. I have followed Re-Genus’s progress in developing solutions that enhance soil biology, and I am looking forward to being involved in the future.”
