The Ecuardorian producer and exporter, which pioneered sales of bananas to Russia in the early 1970s, decided to terminate the contract to reduce its risk and financial exposure and to diversify its sales to selected operators on the Russian market.
Rafael S. Wong, chairman of the board of Favorita, said: The new strategy is an opportunity to pursue further expansion of the Favorita brand in the local Russian market, maintaining the company’s tradition of supplying bananas throughout the year with high commitment to quality.”
No comments yet