Florette will bring a stylish new range and a raft of celebrity chefs to its stand at IFE 2003.

One of many high profile culinary names appearing on the Florette stand at the London show is Raymond Blanc, already associated with the company's salads Blanc will create gourmet salads on the stand using Florette products.

The stand in Hall N, Number C1400, will also feature a resident chef throughout the four-day exhibition.

Florette's commercial director Mark Newton said: 'We are developing our gourmet image, linking with more top chefs following our relationship with Raymond Blanc, which has been a great success.

'Excellence is standard for us at Florette, and we believe the collection we are bringing to the IFE will, as ever, exceed our customer's expectations.' Among products to be launched at IFE are new-look packaging and recipes for Florette's snack bowl range. Complete with a free fork, the snack bowls are more eye-catching than ever, with each recipe featuring a different coloured section on the snack bowl.