Supermarket drops prices in a month when many households feel the pinch
Fresh produce features prominently among 2,500 products whose prices have been lowered by Morrisons.
The supermarket announced that its new year’s reductions will apply to a range of fresh fruit and veg, meat and fish, everyday kitchen cupboard staples and cleaning essentials.
The reductions on fresh produce include Tenderstem broccoli, sweet potatoes, blueberries and baby plum tomatoes, among others.
Morrisons said the cuts form part of its “ongoing investment in affordable everyday shopping and bargains”, and will be clearly highlighted in-store and online.
Alex Paver, pricing and customer director, said: “At Morrisons, we believe great quality should be affordable for everyone, and we know that January is a time when the cost of the weekly shop really matters to customers.
”That’s why we’ve freshly cut thousands of prices, from fresh favourites to cupboard stables, so customers can trust they’re getting real value every time they shop with us. These price cuts reflect our continued commitment to helping customers spend less, while enjoying the quality Morrisons is known for.”
