Brian Porter of UK non-supermarket distribution firm Fresh Services had a different take to many in Berlin. “We’re not here looking for new business,” he told FPJ. “We’re here to support our customers and they have been able to use our stand as a service provider within the show.”
Porter was providing the facility to charge mobile phones, use the stand as a meeting point and as a place to leave luggage, among other things, and said that next year he will hire meeting rooms to offer further opportunities to his clients.
“Our customers have been really pleased to see us here - for the rest of the year we don’t see many of them unless we are solving a problem and it’s nice to be able to offer them something they need at the show,” he said.
“We’ve got a fantastic business, focused on the wholesale and foodservice sectors, and have spent more than £500,000 on our site recently. We try to get into our customers’ heads and their customers’ heads and it is paying dividends.”
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