Freshconex 2009 welcomed up to 5,500 trade visitors and established itself as a key European marketing platform for the fresh-cut sector.
Following its debut last year, the three-day trade fair - which took place along side Fruit Logistica from February 4-6 - provided a business and information platform where a good deal of innovations and new developments were presented.
The fair had an international scope and concentrated on the market overview, and attracted many decision-makers in the industry. With an extra 1,600sqm exhibition space this year, Freshconex took on 73 of the industry’s leading companies from 13 nations.
More than 87 per cent of the exhibitors at the fair reported positive business results, with 35 per cent saying they managed to close business deals during the trade fair, and around half of the exhibitors said they expected good to very good post-event business deals. Developing new business, presenting their companies, image building and strengthening customer relations were among the primary objectives for Freshconex exhibitors. And proving that innovation is not dead, some 70 per cent of the exhibitors presented new products or services at their stands.
The trade visitors were primarily representatives from the fresh-cut, import/export, and retail trade sectors as well as producers. Among their list of aims were to learn more about product innovations, establish business contacts, meet new suppliers and gain a general overview of the market. In addition to fresh-cut products, the focus of interest was on fresh-cut processing technologies, packaging and labelling. Next year, Freshconex will run from February 3-5.
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