Fruit Attraction, the produce trade show organised by IFEMA and the Spanish Federation of Fruit, Vegetable, Flower and Live Plant Producing Exporters (FEPEX), has launched its online newsletter, Fruit Attraction News.

The fair's newsletter will provide a new channel of communication for exhibitors, visitors, institutions and the media, strengthening the fair's ties with all sectors of the industry.

The second edition of the fair will take place on 20-22 October. The first edition took place on 4-6 November, 2009 at Feria de Madrid and concluded with a set of highly satisfactory results, with participants fulfilling all of their commercial and trade objectives, according to a survey.

The event featured a total of 12,628 trade participants, calculated in accordance with the auditing parameters established by the Spanish Fairs Association.

Out of the total participation figure, some 8,480 participants corresponded to members of the industry of high professional profile and strong decision-making capacity. Specifically, 7,481 of these participants were Spanish, while 999 attended the fair from 52 different countries.

France headed the ranking in terms of the number of foreign professionals at the fair, accounting for 16 per cent of the total number of overseas visitors, followed by Italy with 14 per cent, Portugal with 12 per cent, the Netherlands (nine per cent) and the UK with 8 per cent.

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