Asda_Cannock

Hundreds of jobs are under threat at the headquarters of Asda.

BBC News has reported that up to 300 jobs are believed to be going.

Asda reportedly said that losses were in the 'low hundreds', and it was talking to workers about 'the certainty of permanent structural change'.

Asda employs nearly 3,000 staff at its head office in Leeds.

In a statement, the firm said it had to make 'difficult but necessary decisions'.

A spokesperson told BBC News: 'It's well documented that in recent years, customers have radically changed the way they shop.

'We were the first of the 'big four' to recognise this and launch a new strategy in 2013 yet the external pressures have accelerated at an increasingly rapid rate over the last 18 months.

'As a result, the industry faces major challenges and the certainty of permanent structural change. In the context of this, we also have to further change the way we do business.

'We have started to talk to our colleagues in head office functions about what this means for them.

'We have made some difficult but necessary decisions but we must discuss these with our colleagues before we talk publicly.'

Asda recently announced a £500m investment in price cuts.