Root-crop specialist Huntapac Produce has entered the snacking category for the first time with the launch of its own brand of crisps.

'Roots' Vegetable Crisps are made from Huntapac's carrots, parsnips and beetroot, and an extenstion of the producer's Roots-branded salad and vegetable bags.

The new brand of crisps will be sold exclusively through branches of UK wholesalerBookerfor sale to foodservice operators.

Warren Hunter, MD of Huntapac, believes there are increasing opportunities for fresh produce suppliers within the snacks industry.

He explained:“Buying statistics show that they are a treat item and do particularly well around Christmas time, but we wanted to create smaller retail packets so that pubs may stock them or stores could sell them alongside individual bags, as the majority of veg crisps are mainly in a sharing size bag.

'We wanted to see what other avenues our produce could take us and veg crisps seemed to be the winner.'