A shift in consumer priorities has seen ethics overtake taste and quality for the first time, IGD chief economist James Walton told the floor at British Potato 2007. He urged the UK potato industry to see both the challenges and opportunities that the rise of ethical and premium shoppers could mean for the sector.
Already a registered user or member? SIGN IN HERE
To continue reading, register today for free access Register now

Already a registered user or member? SIGN IN HERE