Fruit smoothie company Innocent has been promoting its fruit-based drinks with a fleet of black and white Fresian cow themed Renault Kangoo vans.

Innocent has given each of the four vans its own bovine identity – Pat, Holly, Ermintrude and Clover – all of which have unique markings and are enhanced with eyelashes, ears, udders and a 'moo' horn.

Fleet manager Simon Habba said: 'The feedback from these vehicles has been really positive, we get some great comments from passers-by every time we pull up and usually respond by giving the public a 'moo'.

'Economy and reliability are good, as is driver comfort. Fitting the refrigeration units is the easy part, the cow markings and features take three weeks.' The drinks are supplied to Waitrose, Tesco and Sainsbury's, as well as independent retailers and other caterers in the UK.