Green Goodness and Red Goodness aim to make it easier to get a portion of fruit and veg
Innocent drinks has launched a new range of high-veg smoothies.
The Green Goodness and Red Goodness smoothies contain over 25 per cent vegetables while still being fruit-led, according to the company, which said the result is a delicious smoothie, with no added sugar, that provides a source of vitamin C, potassium, and fibre.
Green Goodness features spinach, cucumber and courgette, balanced with apple, mandarin and lemon. The addition of mint leaves a cool taste in the mouth, Innocent said, and there is also turmeric and spirulina. The product has 25 per cent vegetable inclusion.
Red Goodness offers earthy and tart notes from the beetroot and cherry, and the veg taste of spinach, courgette and carrot. Rich in flavour, colour, and in nutrients, it contains vitamin C, potassium and fibre and has a 27 per cent vegetable inclusion.
The smoothies – which are offered in 750ml and 250ml sizes – are available in Sainsbury’s now, and will also go on sale in all other major supermarkets in the coming months. Each drink counts as one portion of 5 A Day.
Innocent said the expansion into high-veg smoothies comes as it “continues to innovate to meet evolving consumer needs, ensuring it offers a portfolio of choice to all its drinkers”.
The World Health Organisation (WHO) recommends eating 400g of fruit and veg a day, but only 12 per cent of Europeans are achieving this, the brand noted.
Sarah Munday, head of research and development, said: “Over the years our tastebuds have evolved, and we’ve found that not everyone is on the lookout for a sweet-tasting smoothie. That’s why we’ve been busy in the background crafting our highest-ever veg content smoothie – that has no added sugar and offers delicious taste.
”We’re on a mission to get more of us eating fruit and veg, so whether drinkers opt for a green or a red smoothie, they can be sure they’re getting a drink packed full of goodness.”
