Interest in the 5-a-day logo from the department of health is growing as are the activities and outreach to consumers and response from the public, the department reports.
Iceland has come on board as a new partner in the programme and JP Fruits has also incorporated the logo on its Love Fruit liveried trucks unveiled last month.
Prepared salads supplier Hazeldene Foods has increased its Gourmet Salads from 70-80g so that they qualify as one of the five daily portions recommended, enabling the company to use the logo on packs.
And 5-a-day TV ad fillers are on the way this summer on terrestrial and multi-channel television. Screening starts later this month.
"The fillers aim to be quirky, fun and inspire adults and children to Just Eat More (fruit & veg)," said a DoH spokeswoman.
No comments yet