Jaffa oranges are set to bring a little sunshine to rainy London as part of a major consumer campaign.
Mehadrin Tnuport Export (MTE) is backing the scheme to create a massive visual impact for the nine million people who live in the British capital.
Alongside the bus banners, there will be a variety of in-store promotions, including holidays, special offers and coupons.
MTE chief Dov Warmen said: 'This is big news for Jaffa, and for the whole of the citrus industry.'
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