Apple brand’s sampling tour to visit new festival showcasing farmer livelihoods and skills, with appearances from industry celebrities
Apple brand Jazz has announced the stops on its 2026 sampling tour will include shows including Farm-Fest, the Great Yorkshire Show and the Great British Food Festival at Wentworth Woodhouse.
The Jazz sampling vehicle and team will take to the road again this year, as part of an ongoing celebration of the first Jazz trees planted in the UK.
“It’s so important that we continue to grow awareness of Jazz apples through our consumers, with a trio of exciting sampling events,” said commercial director at Jazz owner, Worldwide Fruit, Hannah Mcilfatrick.
“All three showcase the best of farming and produce so we’re thrilled to be exhibiting and reaching even more consumers.”
The Great British Farm-Fest takes place at Stoneleigh Park from 22-24 May as a new national festival celebrating the livelihoods, skills and produce of Britain’s farmers.
Featuring Jeremy Clarkson, Lisa Hogan, Kaleb Cooper, Adam Henson and Matt Tebbutt, along with musicians, chefs and artisans, the festival combines traditional country fair with modern-day music festival.
In its 167th year, the Great Yorkshire Show is an annual sell-out event that attracts over 140,000 visitors over four days across 14-17 July.
The Great British Food Festivals take place at different locations around the country, with Jazz appearing at the Wentworth Woodhouse edition from 15-17 August.
