Kanzi dwarfs apple promos

Tesco’s technical manager for fruit Shaun Doherty, left, and Martin de la Fuente, right, with James Simpson and Kanzi, at last week’s National Fruit Show

A promotional campaign for Kanzi, the apple being marketed commercially for the first time in the UK this season, is believed to dwarf any budget seen recently in this market for a single dessert variety.

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