Communications specialist Ed Knight joins food standards scheme

Red Tractor is the UK's largest food standards scheme

Red Tractor is the UK’s largest food standards scheme

Ed Knight has been appointed as Red Tractor’s new head of communications and membership engagement.

Knight joins from change communications specialist My Word Communications and was previously head of GB communications at Coca-Cola EuroPacific Partners, as well as head of media relations at Ofcom.

Red Tractor chief executive Jim Moseley said: “I’m delighted to welcome Ed to Red Tractor’s leadership team. He brings us directly relevant experience and the leadership skills to help us continue to improve our communications approach and energise our ongoing efforts to engage with Red Tractor members.”

Knight added: “Red Tractor needs to communicate successfully with a broad range of different stakeholders and audiences. The organisation is at the heart of a sector facing some really important issues and challenges at the moment. I’m excited to get started with the team, and to continue the work of sharing more with members, licensees and consumers about what the Red Tractor logo offers them.”