Positioned as an everyday snacking option, Tiqi is sold in 400g grab-and-go pots
Marks & Spencer has launched a new line of seedless table grapes developed through the Grapa global breeding programme.
Tiqi is described as sweet, juicy and crunchy with a complex, layered taste. They are sold in convenient 400g grab-and-go pots and will be available in select Marks & Spencer stores from this August.
“Packed in a convenient grab-and-go pot, Tiqi is made for the moments you planned and the ones that take on a life of their own, on the move, halfway through a slow afternoon, or gone before you realise what’s happening,” the retailer said.
“Every bunch is carefully selected for flavour, freshness and texture, so every pot delivers the sweetness, crunch and flavour that make Tiqi unmistakably Tiqi.”
In consumer tests, 100 per cent of those sampled liked the product, while 84 per cent said they would go on to purchase it. The brand also recorded a Net Promoter Score of 63 – wel brand was tested with UK consumers through live sampling sessions.
Tiqi said 100% of those sampled liked the product, while 84% said they would go on to purchase it. The brand also recorded a Net Promoter Score of 63. “Crunchy” was most commonly used word to describe the grapes, cited by 37 per cent of tasters.
Tiqi has been positioned as an everyday snacking option, with each pot selected for flavour, freshness and texture.
