Mash Direct has extended its prepared range with carrot batons in a tangy orange sauce, presented at the Food & Drink Expo in Birmingham last week.
The new line, which was eight months in development, has hit the shelves in Tesco, Asda and Sainsbury’s in Ireland and Scotland, as well as North West chain Booths.
The line will be launched into the foodservice sector next month, in 2.5kg packs.
Sam Hilton from Mash Direct told freshinfo: “Carrots are one of the lines that we grow very successfully, with great flavour. This is our way of introducing those carrots in another form and so far we have had very positive feedback.”
This new addition will be followed by the launch of potato cakes in four weeks, into Tesco in Northern Ireland. The burger-sized cakes, in packs of four, are made from potato cubes, spring onions and cheese.
The Northern Irish firm is looking for distributors to cover southern England.
No comments yet