The recipe kit supplier and food media brand announce new partnership to help people cook healthy meals at home
Leading UK recipe box supplier Mindful Chef and BBC Good Food, the UK’s number one food media brand, yesterday ( 6 September) announced a new partnership aimed at helping people cook healthy meals at home.
The partnership gives subscribers to the Mindful Chef meal kits access to exclusive recipes curated by BBC Good Food’s team of experienced recipe developers, thus combining the convenience of pre-portioned ingredients with the expertise of the BBC Good Food team, they said.
Mindful Chef’s focus on providing sustainably sourced ingredients and easy-to-follow recipes, combined with BBC Good Food’s cooking expertise and thorough recipe testing, means the collaboration can offer a seamless and enjoyable cooking journey for all people with all levels of cooking knowledge and skill, the companies said.
The partnership between Mindful Chef and BBC Good Food, owned by Immediate Media, comes at a time when more people are looking for ways to balance their busy lifestyles with healthier eating habits, the firms said in a statement.
Giles Humphries, co-founder at Mindful Chef, said: “We are incredibly excited about this groundbreaking partnership. Our mission has always been to inspire people to cook delicious nutritious meals and make healthy eating easy. The partnership will enable us to further grow our 30 million meals already delivered across the UK and reach an even wider audience to empower more people to eat in a more healthy and sustainable way.”
Dany Dantas, strategic partnerships director at Immediate Media, said: “We are delighted to partner with Mindful Chef in this exciting venture. BBC Good Food, the UK’s most popular food media brand, has been inspiring and helping everyone to cook and eat well every day for over 35 years. The partnership aims to provide the best ingredients and recipes to create easy, restaurant-quality, healthy dishes at home.”