Brazilian grower and exporter Itaueira is trialling a new variety of mini watermelons in Waitrose.
The trial hit the shelves three weeks ago and selected Waitrose stores have been receiving several pallets a week between them.
Export manager Adriana Prado told freshinfo: “The trial is going very well and Waitrose wants more but we only have one hectare a week to offer at the moment.
"Eventually, by September, we will be able to send 3,000 boxes a week, but until then it will be a very niche offer.”
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