Supermarket has revamped its offer to help struggling families feed their kids more healthily
Asda is offering free fruit to kids in its in-store cafés, as part of moves to make its meal deals healthier.
The supermarket announced that its ‘Kids Eat for £1’ café meal deals are to be refreshed with a more nutritionally balanced offer, including new vegan and healthy options, from Monday 20 March. The deal will also be extended to include the Easter holiday period as it continues to help customers manage the cost-of-living crisis.
The refreshed menu will see the addition of two new hot meals - Penne Pasta with Meatballs and a vegan Hidden Veg pasta meal. The existing hot meals on the menu will also have the option of swapping out chips with a salad or peas.
From 20 March the retailer is also including a free piece of fruit such as an apple, pear or banana when purchasing the hot kids £1 meal deal.
As an alternative to a hot meal, Asda Cafés also offer a £1 cold pick and mix selection that includes a sandwich, drink and piece of fruit, with the refreshed menu now including the likes of a jelly pot with whole fruit pieces or a jelly squeeze pouch as an alternative to a pack of crisps.
The extension of café initiatives comes as Asda’s Income Tracker shows UK households were £91 a month worse off compared to January 2022, with the average family spending power at just £215 per week.
Kris Comerford, Asda’s chief commercial officer, said: “We know when families are preparing for the school holidays it can often mean an additional strain on household budgets. Our kids £1 café meal deals continue to provide a lifeline to families as we’ve served over 1.3 million meals since the launch.
”We hope by offering a new refreshed, great-tasting and affordable and healthier balanced £1 kids’ menu and the addition of a free piece of fruit it will help support many more families in the coming weeks.”